# identity.md

## Organization Overview
- **Company Name:** Allbirds
- **Mission:** To create the world’s most comfortable, sustainable shoes and apparel using innovative natural materials like merino wool and eucalyptus.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded by Tim Brown and Joey Zwillinger, originating from New Zealand. Date forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Tim Brown: Co-Founder
    - Joey Zwillinger: Co-Founder
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to sustainability, comfort, and innovation through the use of natural and renewable materials. [Learn more about our story](https://allbirds.com/pages/our-story).

## Operations & Structure
- **Business Model and Operational Approach:** Direct-to-consumer sales of sustainable footwear and apparel, emphasizing natural materials, comfort, and free shipping and returns.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.